I’ve recently completed working on the broadcast elements of the AP (Associated Press) rebrand at Jump Design and Direction.
New York based agency Objective Subject had completed the the first logo redesign and rebrand of AP in 30 years (1981) and it was great to be able to bring this to life across the company’s online content and global news wire service.
You can check out a few frames and animations below and read more about Objective Subject process here.